Keeping it real has always been our mantra when it comes to our bike shop.  keeping it real means knowing your customers needs and our limitations.  Please support your local bike shop.  


If you are thinking about getting yourself a road bicycle then now is the time!   Every Masi road bike is on clearance sale.   Need to order one that is not in stock come on in and lets see what we can do.  

  You, our valued customers and friends are the reason we go to work and try our best to help you find the right bicycle to serve your needs.   Thank you.    Our core belief is that the bicycle is one of the greatest inventions every dreamed of.  Being of no harm to our mother earth and good for the human mind, body and soul.  You don't have to be a racer, but just wanna get out and ride to enjoy it's benefits.   The staff at the WB bike shop.

The above photograph was taken in Riverside, California in 1963.   It features my mother and father, cousin Doug and sister Vicky.   Mom and Dad loved to ride bicycles and we always had a garage full of bikes and a home full of love.

Masi bicycles celebrating 90 years of cycling tradition.  ​





 winter hours open  

Wednesday thru Saturday

11:00 am till 5:00

sunday - 

12 noon till 4:00 

closed Mon & Tues

  We have our year end model clearance sale going on right now. come on in for some great values!

​​​

my first bicycle.  Riverside, ca  I believe the year was 1821.  Can someone please straighten my handlebars?  lol



our address

23750 Alessandro blvd.

Moreno Valley, Ca.

​951-242-4469






layaway available all year long.   25% down and four months to pay off. 

We highly recommend taking a ride around lake Perris.  The bike path  now includes the dam and has been redesigned.  It is awesome





WHITE'S BIKES

phone :

​951-242-4469